alrajhi bank Becomes the First Saudi Brand and Bank in the MENA Region to Launch an Exclusive Campaign with Call of Duty

alrajhi bank announced the signing of a cooperation agreement with Call of Duty to launch an exclusive campaign for electronic gaming enthusiasts in the Kingdom of Saudi Arabia, becoming the first Saudi brand and the first bank in the Middle East and North Africa to collaborate with one of the world’s most renowned first-person shooter gaming franchises.
 
The campaign includes the launch of a co-branded players’ card designed with inspiration from Call of Duty: Black Ops 7, offering cardholders a unique experience that combines the benefits of Al Rajhi Bank with exclusive in-game content.

Upon purchasing the card, players will receive an instant redemption code enabling them to unlock a set of exclusive in-game items, including a distinctive Operator Skin, a unique Weapon Charm, a special Emblem and Calling Card, in addition to 30 minutes of Double XP and 30 minutes of Double Weapon XP. Players will be able to use these exclusive items across supported titles, including Call of Duty: Black Ops 7 and Call of Duty: Warzone, providing a more advanced gaming experience enriched with exclusive content.
 
The electronic gaming sector is one of the fastest-growing industries in the Kingdom and the region, generating revenues of approximately USD 1.2 billion in 2024 and accounting for around 20% of total sector revenues in the Middle East and North Africa. This accelerated growth represents an ideal opportunity to introduce innovative banking solutions aligned with the interests of youth and gaming enthusiasts.
 
Through this step, Al Rajhi Bank continues to deliver innovative banking experiences that meet the interests of young people and gaming enthusiasts. As part of the agreement, the Bank will act as the exclusive partner of Call of Duty in the Kingdom of Saudi Arabia throughout the duration of the campaign.
 
This initiative aligns with Al Rajhi Bank’s “Harmonizing the Group” strategy, which aims to deliver a comprehensive experience that addresses the needs of various customer segments. By integrating financial services with modern digital lifestyle patterns, the Bank seeks to strengthen its presence in areas such as entertainment and electronic gaming, reflecting its commitment to expanding its banking solutions beyond traditional services toward a more holistic experience that is closely connected to customers’ daily lives.